Digital Marketing Specialist

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QUALIFICATIONS AND JOB DESCRIPTION

KPMG is a global network of professional firms providing Audit, Tax and Advisory services. We operate in 143 countries and have more than 265.000 professionals working in member firms around the world. KPMG is one of the global leaders in Audit, Tax and Advisory services and the chosen business partner for many of the world's leading organizations.

We are now taking applications for Digital Marketing Specialist.

Qualifications

• University degree from reputable universities
• Minimum 3 years of experience in social media management and web content management
• Strong analytic thinking and research skills for conducting analysis and reports
• Follow up of digital execution trends and digital consumer trends.
• Fluent in written and verbal English is a must.
• Excel, Powerpoint,and Adobe Photoshop competency is must,
• Experience in website management is must, Adobe Experience Manager is plus
• Strong knowledge and understanding of current trends in digital media / social media.
• Ability to work comfortably in a fast-paced, international corporate office environment, effectively prioritizing and managing multiple projects at once, while setting and meeting deadlines. Must demonstrate flexibility and creativity under pressure.
• Pro-active, self-motivated with ability to work across functions and cultures to drive execution.
• Good communication and social interaction skills.
• Fast learner and eye for detail.
• Flexible, open minded and the ability to work in teams.
• Hybrid work schedule

Job Description

• Increasing digital footprint of KPMG Turkey by performing digital marketing activities
• Managing social media assets (Facebook, LinkedIn, Twitter, Youtube, Instagram) and improving brand awareness on social media.
• Coordinating KPMG Turkey’s social media channels through a social media agency
• Preparing and posting sponsored content
• Actively participating in video shootings for KPMG Turkey’s Youtube Channel.
• Planning and coordinating and reporting video marketing activities.
• Moderate all user-generated content in line with the moderation policy for each community
• Planning and preparing weekly social media contents with coordinating Department
• Analyzing performance of content and constantly seeking ways to improve them.
• Conducting market researches by tracking latest circumstances regarding competitive benchmarking
• Detailed oriented, having multi tasking, problem solving and organizational management skills
• Coordinating social media activities together with media plans and strategies
• Preparation and execution of weekly sectoral e-mail marketing
• Creating, analzsing and editing web pages on AEM (Adobe Experience Manager platform)
• Reporting web traffic and digital interaction data.
• Executing webinars using online events tool.
• Managing 3rd party agencies for social media, SEO and video marketing.