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GENEL NİTELİKLER VE İŞ TANIMI
We are looking for ''CRM Specialist'' for our global business partner which is operating in entertainment industry.
Requirements:
Well spoken and written English,
2-4 years of experience in a CRM and/or Analytical role, (ideal backgrounds include: a similar CRM specialist role in digital company, retail e-commerce marketing/CRM agency, web company, CRM administrator, or other data strategy type positions)
Minimum of 1 years’ experience working with customer data, working across multiple markets and with practical understanding of the benefits of user segmentation,
Experienced in segment management,
Have a working knowledge of loyalty / CRM campaign management platforms,
Analytical, able to communicate precisely and can contextualise concepts, thoughts, aims and results,
Love and encourage testing, optimising, adapting, and automating recurring activities,
Data-driven and experience-driven decisions,
Ability to work with large datasets and summarize findings in a clear format,
Manage quality and consistency of data, generate reports and input data to support organization initiatives,
Experience with packages such as Microsoft Dynamics CRM, Oracle BI or other related tools,
Pragmatic and able to manage long-term goals with short-term wins,
Ability to cooperate and work effectively across teams and functions,
Experience with customer retention within Gaming is a plus.
Job Description:
Helps execution of the player retention strategy.
Contributes in optimising player segmentation with stakeholders to improve.
User Experience and CLV through ever-increasing relevance for the customers.
Supports automating campaigns and promotions to customers based on segments and behavioural data.
Run communication channels such as email, sms, push, in-app messaging, and popup to support campaign strategies.
Track and suggest requirements for new features for our CRM tool and improvements of existing tools in close cooperation with stakeholders.
Provide timely insights and analytical support to different internal business.
Stakeholders (including product, digital marketing, and other departments) to support effective business decision-making.
Generate regular reports and input data.