Marketing Communication Specialist

Açıklama:

Toyota Turkey Marketing and Sales Inc. is an international distributor responsible for the marketing, sales, and after-sales services of Toyota and Lexus branded vehicles in the automotive sector.

Our employee value proposition is "We Respect We Kaizen!", which reflects our two most important values, " Respect for People " and " Kaizen ".

The common characteristics of Toyota employees who say " We Respect We Kaizen! " are as follows:

• Love job and do it with passion!
• Work with a smile and have fun!
• Make an effort to create happy environment!
• Value everyone for being human!
• Work with team spirit for better results.

We are looking for Marketing Communication Specialist to work with our teams.

You Will Be a Perfect Match If You Have;

• Bachelor's degree (Business, Marketing or Communication, Public Relations, Advertising)
• Excellent command of written and spoken English
• Minimum 2 years of experience in the field of marketing, media agency experience is preferred.
• Have strong communication skills and be competent in relationship management among teams
• Creative thinking, able to identify long-term opportunities and trends,
• Team player with problem-solving and negotiation skills,
• Ability to multi-task, organize, and prioritize work
• Following the digital trends,
• Have good skills in Microsoft Office Programs (Word, Excel, PowerPoint)
• Automotive experience is plus

Main Responsibilities:

• Develop integrated marketing communication plans that align with overall marketing and business objectives.
• Conduct market research and analysis to identify target audiences, consumer behavior, and media consumption patterns.
• Collaborate with cross-functional teams in the company to develop messaging strategies and creative content that resonates with target audiences.
• Create media plans that optimize the use of traditional and digital channels, including television, radio, print, outdoor, online display, social media, and search engine marketing (SEM).
• Negotiate media planning and partnerships to secure favorable rates and placements while maximizing reach and frequency in coordination with media agency.
• Monitor and analyze media performance metrics, including reach, frequency, impressions, click-through rates, and conversion rates.
• Provide insights and recommendations based on media performance data to optimize future media plans and investments.
• Stay informed about industry trends, emerging media platforms, and new advertising technologies to ensure the competitiveness of our media strategies.
• Manage relationships with media vendors, agencies, and other partners to ensure seamless execution of media plans and campaigns.
• Prepare and present regular reports on media performance, campaign effectiveness, and ROI to key stakeholders.
• Preparation of dealer marketing activities and sponsored communication assets, follow-up of media plans