Marketing Communication Specialist

Toyota Turkey Marketing and Sales Inc. is an international distributor responsible for the marketing, sales, and after-sales services of Toyota and Lexus branded vehicles in the automotive sector.

Our employee value proposition is "We Respect We Kaizen!", which reflects our two most important values, "Respect for People" and "Kaizen".

The common characteristics of Toyota employees who say "We Respect We Kaizen!" are as follows:

• Love job and do it with passion!
• Work with a smile and have fun!
• Make an effort to create happy environment!
• Value everyone for being human!
• Work with team spirit for better results.

We are looking for Marketing Communication Specialist to work with our teams.

You Will Be a Perfect Match If You Have;

• Bachelor's degree (Business, Marketing or Communication, Public Relations, Advertising)
• Excellent command of written and spoken English
• Minimum 2 years of experience in the field of marketing, media agency experience is preferred.
• Have strong communication skills and be competent in relationship management among teams
• Creative thinking, able to identify long-term opportunities and trends,
• Team player with problem-solving and negotiation skills,
• Ability to multi-task, organize, and prioritize work
• Following the digital trends,
• Have good skills in Microsoft Office Programs (Word, Excel, PowerPoint)
• Automotive experience is plus

Main Responsibilities:

• Develop integrated marketing communication plans that align with overall marketing and business objectives.
• Conduct market research and analysis to identify target audiences, consumer behavior, and media consumption patterns.
• Collaborate with cross-functional teams in the company to develop messaging strategies and creative content that resonates with target audiences.
• Create media plans that optimize the use of traditional and digital channels, including television, radio, print, outdoor, online display, social media, and search engine marketing (SEM).
• Negotiate media planning and partnerships to secure favorable rates and placements while maximizing reach and frequency in coordination with media agency.
• Monitor and analyze media performance metrics, including reach, frequency, impressions, click-through rates, and conversion rates.
• Provide insights and recommendations based on media performance data to optimize future media plans and investments.
• Stay informed about industry trends, emerging media platforms, and new advertising technologies to ensure the competitiveness of our media strategies.
• Manage relationships with media vendors, agencies, and other partners to ensure seamless execution of media plans and campaigns.
• Prepare and present regular reports on media performance, campaign effectiveness, and ROI to key stakeholders.
• Preparation of dealer marketing activities and sponsored communication assets, follow-up of media plans