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QUALIFICATIONS AND JOB DESCRIPTION
Position: Brand Manager
Are you ready to lead innovation and drive growth in a dynamic team? Our leading FMCG company is seeking an enthusiastic Brand Manager to spearhead our product and brand management efforts! If you have a passion for creating impactful strategies and driving market expansion, we have an exciting opportunity for you!
Job Description:
· Lead all aspect of the product development and portfolio management to optimize our market reach.
· Define target markets and position products or services to meet consumer needs effectively.
· Identify and pursue opportunities for market expansion, whether through geographic expansion, new customer segments, or new product/service offerings.
· Develop and execute marketing communication strategies, including ATL & BTL advertising, ad campaigns, digital marketing, PR, fairs & events, etc.
· Implement CRM strategies and technologies to acquire, retain, and grow customer relationships. This includes managing customer databases, implementing loyalty programs, and personalizing marketing communications.
Key Responsibilities:
· Act as business owner of the portfolio, evaluating market potential and prioritizing our customers’ needs in mind. Driving a product portfolio to achieve product market leadership.
· Develop and implement product segmentation strategies to maximize market penetration and revenue generation.
· Define target markets and develop positioning strategies to differentiate our products in the market.
· Identify opportunities for market expansion and develop strategies to capitalize on them, whether through geographic expansion, new customer segments, or new product/service offerings.
· Lead marketing communication efforts across various channels, including traditional and digital media, to effectively reach target audiences.
· Implement CRM strategies and technologies to acquire, retain, and grow customer relationships, ensuring high levels of customer satisfaction and loyalty.
· Responsible for the managing of briefing, planning, executing and distribution of plans, contents and working closely alongside with Graphic Design team.
· Explore and share latest trends, updates and best practices in market to the team.
Requirements:
· Bachelor's degree in business, marketing, or related field.
· 5-8 years of experience in product or brand management in the FMCG or multinational companies
· Strong analytical thinking, strategic planning, and market expansion skills.
· Excellent communication skills and ability to collaborate effectively with cross-functional teams.
· Proven experience in developing and implementing successful marketing communication especially digital marketing and CRM strategies.
· Develop and implement product segmentation strategies to maximize market penetration and revenue generation.
· A solid experience in and knowledge of the lifestyle footwear/fashion industry, experience within an international environment and in B2B2C distribution channel
· Superior appreciation of time limitations, priorities and time allocation
· Excellent written and verbal communication skills in English, other languages preferred.
· Proficient knowledge of Microsoft Office (Word, Excel, PowerPoint, Adobe Acrobat)
If you are a strategic thinker with a passion for driving growth and innovation, we encourage you to apply! Join us on this exciting journey and be a key player in shaping our company's future.
Take the first step towards an exciting journey and apply now!
Location: Esenyurt, Istanbul