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QUALIFICATIONS AND JOB DESCRIPTION
Job Description
- Brand Strategy:Develop, communicate, and execute a comprehensive brand strategy that aligns with the company's mission, values, and long-term goals.
- Brand Identity:Maintain and enhance the brand's identity, ensuring consistency in messaging, design, and visual elements across all channels.
- Market Research:Conduct market research and competitive analysis to identify opportunities, consumer trends, and market dynamics that impact the brand.
- Brand Positioning:Define and refine the brand's unique value proposition and positioning to differentiate it in the market.
- Marketing Campaigns:Plan, oversee, and execute marketing campaigns and initiatives that reinforce the brand's identity and drive engagement. Monitor campaign performance and adjust strategies as needed to achieve objectives.
- Brand Communication:Develop and manage brand communication strategies, including advertising, PR, social media, and content marketing.
- Brand Guidelines:Establish and enforce brand guidelines to ensure consistent messaging.
- Budget Management:Manage the brand marketing budget effectively, tracking expenses and optimizing resource allocation. Ensure cost-effective strategies without compromising brand integrity.
- Team Leadership:Lead, mentor, and inspire a team of brand specialists and coordinators.
- Consumer Insights:Gather and analyze consumer insights to better understand target audiences and adapt branding strategies accordingly.
- Brand Performance Metrics:Define and track key performance indicators (KPIs) to measure the success and impact of branding efforts.
- PR Activities:developing and executing PR strategies to enhance and protect the brand's reputation.
- Event Management: Plan, execute, and oversee events that align with the brand's objectives and enhance its presence.
- Social Responsibility Projects:Develop and implement strategies that align the brand with social and environmental responsibility initiatives.
- Agency Management: Ensuring that agency efforts align with the brand's objectives, maintaining brand consistency, and delivering high-quality marketing campaigns and materials.
- Social Media Management: Develop and execute comprehensive social media strategies that align with the brand's objectives, engage the target audience, and enhance the brand's online presence.
- Sponsorships: Identifying and managing sponsorships, ensuring they contribute to the brand's visibility, engagement, and growth.
Qualifications
- University degree in the field of business administration or equivalent.
- Min 7 years of experience in brand management.
- Leadership Skills: Demonstrated ability to lead and inspire others, providing direction and guidance to achieve objectives.
- Self-Confidence: Strong belief in one's abilities and decisions, coupled with the ability to assert oneself effectively.
- Goal-Oriented Nature: Proven track record of setting clear goals and effectively working towards them, demonstrating determination and focus.
- Maturity: Displaying emotional maturity and professionalism in handling various situations and interactions.
- Confidence: Having confidence in oneself and one's abilities, which can inspire trust and credibility among team members and stakeholders.
- Energy and Enthusiasm: Exhibiting high levels of energy and enthusiasm, which can drive motivation and engagement within the team and across projects.
- Balanced Competitiveness: Maintaining a healthy level of competitiveness while also fostering collaboration and teamwork.
25 Nis 2024;
from:
kariyer.net