Açıklama:
QUALIFICATIONS AND JOB DESCRIPTION
Koppert, the pioneer of biological control in its sector, is a company headquartered in the Netherlands that has been serving in Turkey for more than 25 years and has adopted the motto "Partner with Nature". The heart of Koppert's activities is the discovery of solutions that exist in nature. Our strength lies in our ability to transform these solutions into practical applications that can be used in agriculture. Koppert believes in the continuous education of its staff and customers, as well as the sharing of knowledge to achieve sustainable agriculture.
For our organizational structure with 2,000 or more employees globally and 70 employees in Turkey Organization, our company's Sales team to be assigned to '' We are looking for a "Marketing Specialist".
REQUIRED QUALIFICATIONS
- Graduated from relevant departments of universities (Business Administration, Marketing, Communication, etc.)
- Advanced knowledge of English language,
- Preferably 3 years of experience in the agricultural sector and marketing
- Analytical mindset, reporting and market analysis skills
- Be able to adapt to a goal-oriented working system
- Knowledge of digital marketing platforms
- High communication skills, teamwork oriented
- Innovative, creative and proactive
- Ability to use MS Office applications effectively.
- Conducting market research studies, developing new products, distribution, advertising, promotion, product improvements.
- Focus on the study of market and consumer behavior and identify strategies to attract, acquire and retain customers (instill brand loyalty) by meeting their wants and needs.
- Conducting the necessary internal analysis and research related to marketing.
- Competent in reporting and business follow-up
JOB DESCRIPTION
- Participate in the development and implementation of marketing strategies.
- Carrying out campaigns and projects to increase brand awareness and market share.
- Supporting the management of social media accounts and the creation of a content calendar.
- Analyzing, reporting and tracking digital marketing processes.
- Coordinating advertising and promotion activities.
- Evaluating and managing event and sponsorship opportunities.
- Helping to manage the marketing budget effectively.
- Carrying out the necessary studies for both existing markets and target markets with the sales team
- Creating a marketing budget. Creating monthly, quarterly, annual planning costs.
- Marketing research, competitor analysis studies
- Market share, price competition and analysis of products - Sharing with the sales unit.
- Following the field and understanding the customer, contributing to the improvement of the existing
- Measuring and analyzing marketing activities
- To make recommendations on the positioning of brands, to suggest means of realization
- Identifying marketing channels and supporting them with visuals
- Execution, coordination and follow-up of communication with supplier companies such as agencies, fairs and organization companies,
- Conducting preliminary studies of procurement activities to be carried out from supplier companies such as agencies, fairs and organization companies
- Working on printed and visual materials for all marketing activities
- Working with CRM infrastructure in customer relations
- Carrying out PR activities and corporate communication processes of the company together with Corporate Communications,
- Organizing dealer meetings and fairs,
- Sharing and directing general campaign and brand-based campaign preliminary information with the design team
- Updating the content of the corporate website, following the sectoral agenda,
·